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This Sub-Heading Has One Job: Make Your Visitor Want to Keep Reading!

This is a "Hybrid" long-form sales page where we combine the best qualities of classic long-form sales letters with some visual aspects that the most successful online sales pages make use of. At this stage of the page, we want to arouse the reader's curiosity, so they want to keep reading.

If you use the page well, there will be a lot of text and a lot of content. And that's a good thing: it gives you the opportunity to tell a story, connect with your reader and explain your offer in great detail.

But no one wants to read that much text! If that's something you're worried about with a sales page like this, keep in mind that the closer someone gets to making a purchase decision, the more likely they are to hunt for specific information. Your most valuable prospects are more likely to leave when there's not enough information than if there's too much

By the way: short paragraphs and highlight boxes like the one above are a great way to keep the text light and easy to read. Don't overwhelm your visitors with a "wall of text".

Use Sub-Headings Like this One Frequently. Makes Your Page "Skim-Friendly".

Some of your visitors will be readers and others will be scanners. The readers will start at the top and read every. single. word. until they reach the end of the page (or until they can't wait any longer and decide to buy). The scanners, on the other hand, will skip about looking for things that catch their attention.

Keep in mind: the scanners want to be convinced just as much as the readers do, they are just looking for information in a different way.

What you're reading right now a text block consisting of a heading and a section of text. Break up all of your content into blocks like this to make everything easier to read, easier to understand and easier to navigate. You'll also notice that none of the paragraphs here are more than 4-5 lines high (on a large screen, anyway. Yes - this page is fully mobile responsive).

About the Author

Explain why you're to right person to teach this stuff. Nam nec This paragraph will convince the reader that you have the right "credentials" to be the teacher of this course. This doesn't necessary mean you need to have a diploma! Tell your experience, your struggles and how you overcame them. Talk about results you've obtained for yourself or other clients. Don't make this section too long, just long enough to build credibility and to show off your personality. People buy from people, not from websites. This will help to make a personal connection.

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Fly Over 200+ Different Aircraft

From helicopters to Airbus 380s, VirtualPilot3D™ gives you the opportunity to experience a huge number of aircraft first hand.

Over 200+ different aircraft to fly. No other flight sim in the market comes close to offering this amount!
Unlike a pilot in real life... you have a massive choice, which means that you can experience flying more models then you could ever hope to
Truly test your flight skills by flying all different types of planes – feel how “heavy” a Boeing 737 feels compared to a Cessna!

Real Controls Based on Real Cockpits!

Based on the state-of-the-art realistic flight modelling system, VirtualPilot3D™ has actual controls of the cockpit, high fidelity sound and visuals which deliver a total immersion experience!

100% accurate cockpits and the instruments based on real life planes
The simulator is built to mimic "real flying" ... to give you the real experience of how it would feel to fly a real plane.
Every single aircraft has an interactive built-in tutorial to guide you through the control panels - so you'll be up and running with any unfamiliar aircraft quickly.

Show All the Value They Get in the Course

6 Video Courses that will will help you get [the main benefit of the course]

Main Benefit of Course 1

Duration: 3h 55m

Tell them what they will discover in this course and how this will help them achieve their goal.

Main Benefit of Course 2

Duration: 3h 55m

Tease the content of the course. When reading this, they need to think "I need to learn this RIGHT NOW"

Main Benefit of Course 3

Duration: 3h 55m

For each course, ask yourself:
What will they learn? Why is this important?

Main Benefit of Course 4

Duration: 3h 55m

Link the title and the image to the course delivery page.

Main Benefit of Course 5

Duration: 3h 55m

The images help to make your digital course look more "real". If you do not have screenshot images of your course, try using icons instead.

Main Benefit of Course 6

Duration: 3h 55m

By now the reader should be blown away by everything that they will be able to achieve after following your online course.

FAQ

Here are answers to some frequently asked questions:

What should you add to the FAQ?

What happens next?

How long do I have access to the course?

Didn't find the answer you're looking for?

How can I get a refund?

Why should I buy this course instead of [competitor's]?

Add as many questions as necessary!

One last thing...

FAQ

Here are answers to some frequently asked questions:

Why Add an FAQ Section Like This?

How About Adding a Contact Link?

What About Exit-Intent Lightboxes?

What Questions Should You Add Here?

Have You Tried a Chat Widget?

Answer questions, save space.

"A testimonial like this can really boost sales..."

"Adding testimonials for social proof is usually a good way to increase conversions. This is still early on in the page, so we're just adding one short (but powerful) testimonial before moving on to some more sales material."

- John Doe (Software Architect)

"Let's reinforce all those features with another testimonials section."

"Now that we've presented all the main features and benefits of the product, we're moving on to another testimonials section, to bolster our claims with some social proof."

- John Doe (Software Architect)

"Elements for the Perfect Testimonial"

"A great, eye-catching testimonial should include a heading (use the best part from the testimonial for this), the testimonial text itself, an image and the name of the testimonial author."

- Irene Jacobs (IT Consultant)

"Here's a Template for a Testimonial With No Image..."

"Now that we've presented all the main features and benefits of the product, we're moving on to another testimonials section, to bolster our claims with some social proof."

- Steve Jacobs (Company CEO)

Get Instant Access to Our Product!

Use this text and the above headline for a clear call to action along the lines of: click the button below to get instant access to [product name]!

Subscribe Now!

100% Satisfaction Guarantee

Secure Checkout

What Our Product Does for You:

What You'll Get...

The purpose of this section is to make the product you're offering as tangible as possible:

"Show Me Exactly What I'll Get & I'll Be More Likely to Buy It."

Use an image to visualize your product. Even if it's completely digital, the more you can relate your product to real world objects (books, electronic devices etc.) the more tangible it will seem.

Use this highlighted text section to describe your product and add a call to action: tell your visitor why they need to make the purchase right now.

Now that You've Got their Attention, it's Time to Talk About the Problem...

On this sales page, we're not beating around the bush. Right at the top, there's a product image and some points that set your product apart. However, even though this is a very product-focused page, keep in mind that people buy solutions, not products.

With that in mind, use this text section to describe the problem your ideal customer has. Some frustration that might arise from using a competing product, for example.

The most important point here is that you can relate to the problem that your visitor is trying to solve.

“Use a quote like this to add some visual variety to the text section - and to make an important point. The way the text is highlighted means it will get more attention than the regular paragraphs.”

How much time you want to spend on the pain points your visitor experiences depends on the product you're selling. For this template, we're going to transition from problems to solutions after just a short text section.

This Text Section is an Element You Can Repeat Several Times on Your Sales Page

"Another example of a quote used to highlight some text."

Use this section to briefly describe a real example of how your product can lead to a specific result. Think of it as a mini case study, that adds an element of proof to the claims you make when talking about the features and benefits of your product.

The text section consists of a subheading, some paragraphs of text and occasional text highlights. You can repeat these same elements multiple times, whenever you need a few paragraphs to explain a specific feature or go into more details about some aspect of your offer.

Get [Desired Result] in [Time span]

Your guarantee should take away the risk of investing in your product. Eg. Try this online course risk free for [time span - the longer the better] and if you do not [get the desired outcome] just send us a message and we'll refund your money, no questions asked.

30 Day No Questions Asked Money-Back Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you don't increase your website's conversion rate or revenues over the next 30 days, just let us know and we'll send you a prompt refund.

"In this quoted text, you can make a personal promise or personal guarantee, to give more weight to the guarantee statement above."

Bonus Section, Time to Over Deliver!

Bonuses are super powerful and will add more value to your core offer. You can also use them to create urgency by offering a bonus for a limited time only.

» YES, I want to get the Benefits Now

Access to a private Facebook Group

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Office Hours = weekly conference call

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Free Bonus Report

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